Amazon: Reconsidering the Upgrade to Buy Amid Accelerating AWS Growth
Finance

Amazon: Reconsidering the Upgrade to Buy Amid Accelerating AWS Growth

authorBy Morgan Housel
DateAug 25, 2026
Read time3 min

This report re-examines the investment prospects of Amazon, upgrading its stock to a "buy" rating. The decision is primarily driven by the significant acceleration in Amazon Web Services (AWS) growth and the stock's increasingly appealing valuation. In the second quarter, Amazon's net sales saw a robust 20% increase, reaching $200.6 billion. A standout performer, AWS recorded an impressive 37% growth, marking its most rapid expansion in the past 18 quarters. This strong performance, alongside strategic investments in infrastructure and technology, positions Amazon favorably in the competitive cloud market. The current forward P/E multiple suggests that the market may be undervaluing the company's potential, making it an attractive opportunity despite potential regulatory challenges.

AWS Growth and Strategic Capital Expenditure

Amazon's cloud computing division, AWS, has demonstrated remarkable acceleration, with its growth rate reaching a new high after 18 quarters. This surge in performance is a key factor supporting the upgraded outlook for Amazon's stock. The company's substantial capital expenditures, particularly in areas supporting cloud infrastructure, are well-justified by the robust and increasing demand for cloud services globally. A notable contributor to this positive trend is the adoption of Trainium, which is anticipated to enhance profit margins. These investments underscore Amazon's commitment to maintaining its leadership in cloud technology and capitalize on the expanding market for digital services.

The impressive 37% growth in AWS in Q2, the fastest in 18 quarters, signifies a pivotal moment for Amazon. This acceleration highlights the strength of its cloud offerings and its capacity to meet escalating global demand. Significant capital allocation towards infrastructure, including data centers and advanced technologies like Trainium, is a strategic move to solidify AWS's market position. The expectation that Trainium adoption will drive margin expansion suggests a focus on operational efficiency and profitability alongside growth. These strategic investments are essential for sustaining AWS's competitive edge and ensuring long-term value creation for Amazon and its shareholders.

Attractive Valuation and Market Mispricing

Despite Amazon's strong fundamentals and accelerated growth in its cloud division, the company's stock currently trades at a forward price-to-earnings (P/E) multiple that is historically low. This valuation anomaly signals a potential mispricing by the market, presenting an attractive entry point for investors. While certain regulatory uncertainties persist, they do not appear to fully account for the observed discount. The combination of robust business performance and a depressed valuation suggests that the market may not be fully appreciating Amazon's intrinsic value and future growth prospects.

The current historical discount in Amazon's forward P/E multiple offers a compelling investment proposition. This valuation metric, significantly lower than its historical average, suggests that the market is overlooking the underlying value and growth potential, especially from AWS. Although regulatory scrutiny is a constant in the tech sector, its impact on Amazon's valuation appears to be disproportionate, creating an opportunity for informed investors. The company's strong operational performance and strategic advancements, particularly in high-growth areas like cloud computing, are not fully reflected in its current stock price, indicating a favorable outlook for value appreciation.

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