Backblaze (BLZE): A Deep Dive into Cloud Storage Growth and Market Underestimation
Finance

Backblaze (BLZE): A Deep Dive into Cloud Storage Growth and Market Underestimation

authorBy Fareed Zakaria
DateAug 25, 2026
Read time2 min

Backblaze (BLZE) is currently at the forefront of a burgeoning demand for economical long-term data storage solutions, primarily propelled by the expanding needs of AI model training and foundational models in robotics. The company's B2 Cloud Storage division has become a pivotal revenue driver, demonstrating robust growth and now constituting a significant majority of its total earnings. This surge is underpinned by the intrinsic value of Hard Disk Drives (HDDs) as a cost-effective alternative to NAND memory for specific storage applications, despite differences in I/O speeds.

The company's B2 Cloud Storage segment has achieved remarkable growth, contributing 62% to the total revenue following a 34% year-over-year increase in the second quarter of 2026. This growth is a testament to Backblaze's strategic positioning within the cloud storage market, catering to a broad base of customers who are increasing their expenditure on affordable storage options. The increasing complexity and volume of data associated with advanced AI and robotics applications necessitate vast, reliable, and cost-efficient storage infrastructure, a niche that Backblaze is effectively filling.

A notable development reinforcing Backblaze's growth trajectory is the landmark contract with CoreWeave, a deal projected to generate $313 million net over five years. This agreement is anticipated to progressively escalate revenue, particularly from mid-2027 onwards, providing a substantial and sustained boost to the company's financial performance. This strategic partnership highlights Backblaze's capability to secure significant contracts with key players in the tech industry, further solidifying its market position.

Given these strong indicators, it is plausible that current market estimations for Backblaze's fiscal year 2027 revenue are conservative. The ongoing expansion of its core business, coupled with the considerable revenue infusion from the CoreWeave contract, suggests a high likelihood of upward revisions to future revenue forecasts. The recent market adjustments might therefore represent an opportune moment for investors to consider Backblaze, as its long-term growth prospects appear to be underappreciated by current valuations.

In essence, Backblaze is strategically positioned to capitalize on the increasing global demand for cost-effective cloud storage, driven by the rapid advancements in AI and robotics. The company's robust revenue growth, successful diversification into high-growth sectors, and significant contractual agreements underscore a compelling investment narrative. The market's current outlook may not fully reflect the potential for accelerated revenue expansion and enhanced profitability in the coming years.

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