The independent dance music powerhouse, Armada Music Publishing, is making waves with its latest exclusive writer agreements. The company has signed UK-based talents Bloom Twins, Shells, and Trance Wax, while also renewing its partnership with Da Beatfreakz. This move underscores the publishing unit’s commitment to expanding its roster of successful producers and songwriters in the UK market. Already home to renowned names such as D.O.D, Ki Fitzgerald, Tom Staar, Kryder, Chicane, and more, Armada continues to strengthen its presence globally.
Among the newly inked artists is the London-based dance-pop duo Bloom Twins. Comprised of Ukrainian twin sisters Anna and Sofia Kuprienko, the pair have gained recognition through hits like "High on Beat," "DayDream," and "Opposite of Crazy." Beyond their musical achievements, the twins are also notable figures in the fashion world, having walked the runway for Gucci's Spring/Summer 2023 collection and featured in campaigns for brands such as Sephora, Armani A/X, Swarovski, Si Rossi, and Pandora.
Sarah Sheldrake, performing under the moniker Shells, has achieved significant success with her single "Dancing Is Healing," which reached the Top 5 in the UK charts. This track earned her a nomination for Song of the Year at the 2024 BRIT Awards. Her collaborations span across multiple genres, working alongside prominent artists including Meduza, Rudimental, and Sonny Fodera.
Hailing from Belfast, producer Garry McCartney, known by his stage name Trance Wax, brings an impressive portfolio of tracks such as “Black Lion” featuring Ferry Corsten and “Rhythm of the Night.” His remixes for Tom Smith and Meduza further highlight his versatility in the electronic music scene. Trance Wax has captivated audiences with performances at sold-out venues like London’s Printworks, sharing the stage with iconic electronic music stars Above & Beyond.
In addition to these new signings, Armada Music Publishing has extended its exclusive songwriter agreement with Da Beatfreakz. Comprised of Obi “O1” and Uche Ebele “U1,” the duo are celebrated for their hit "Prada," performed by Cassö, Raye, and D-Block Europe.
As the CEO of Armada Music Group, Maykel Piron expressed excitement about this new chapter. He emphasized the exceptional talent each artist brings to the table, expressing pride in supporting their individual musical endeavors. These strategic partnerships mark a pivotal moment for Armada Music Publishing as it continues to foster innovation and creativity within the music industry.
