Guggenheim Maintains Neutral Rating on Starbucks Corporation (SBUX) Despite Updated Projections
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Guggenheim Maintains Neutral Rating on Starbucks Corporation (SBUX) Despite Updated Projections

authorBy Vicki Robin
DateMar 15, 2026
Read time2 min
Guggenheim recently updated its financial outlook for Starbucks Corporation (SBUX), reaffirming a Neutral rating while adjusting its price target. This decision comes as Starbucks continues to navigate its global market presence and financial performance.

Starbucks: Navigating Market Dynamics with Steady Projections

Guggenheim's Analysis on Starbucks: Updated Projections and Rating

On March 5, Guggenheim provided an updated analysis on Starbucks Corporation (SBUX), maintaining its 'Neutral' rating. Despite this unchanged stance, the firm adjusted its price target for SBUX shares, raising it from $90 to $95. Concurrently, Guggenheim slightly decreased its earnings per share (EPS) forecasts for fiscal years 2026, 2027, and 2028 by $0.05 for each year. However, the firm revised its outlook for second-quarter U.S. same-store sales growth upward, projecting an increase to 4.8%.

Starbucks' First Quarter Fiscal 2026 Performance Highlights

Starbucks Corporation (NASDAQ:SBUX) released its first-quarter fiscal 2026 financial results on January 28, covering the 13 weeks that concluded on December 28, 2025. The report indicated a 4% increase in global comparable store sales, driven by a 3% rise in transactions and a 1% improvement in the average ticket size. International sales experienced a 5% growth, with China specifically showing a 7% increase. During this period, Starbucks expanded its global footprint by adding 128 net new stores, bringing its total store count to 41,118. Of these, 48% are licensed locations and 52% are company-operated.

Financial Overview and Future Outlook for Starbucks

The company's consolidated net revenue for the quarter increased by 6% year-over-year, reaching $9.9 billion. However, the GAAP operating margin saw a decline to 9.0%, attributed to higher labor costs and inflationary pressures. The non-GAAP margin also decreased to 10.1%. GAAP earnings per share (EPS) dropped to $0.26, while non-GAAP EPS stood at $0.56. Looking ahead to fiscal year 2026, SBUX anticipates adding 600-650 new stores globally, achieving over 3% growth in comparable store sales worldwide, and a similar increase in net revenues. The company also expects a slight improvement in its non-GAAP operating margin and projects non-GAAP EPS to be between $2.15 and $2.40.

Starbucks' Global Presence and Product Offerings

Starbucks Corporation (NASDAQ:SBUX) operates as a renowned global coffeehouse chain. It specializes in offering a diverse range of handcrafted beverages, food items, and retail products. The company's extensive network includes both company-operated and licensed stores situated across various countries worldwide, solidifying its position as a leading brand in the coffee industry.

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