Once Upon a Farm, a company specializing in children's organic food, co-founded by popular actress Jennifer Garner, recently launched its shares on the New York Stock Exchange. The initial public offering (IPO) saw the company successfully issue approximately 11 million shares, priced at $18 each, accumulating nearly $200 million. Trading commenced with shares opening at $21, indicating a favorable market reception and investor enthusiasm for the brand's mission to provide fresh, wholesome food options for children.
The company, recognized for its innovative cold-pressure technology that preserves product freshness without heat or pasteurization, aims to soon achieve profitability. According to co-founder John Foraker, who previously led the organic food brand Annie's, Once Upon a Farm recorded sales of $110.6 million in the first half of 2025, marking a 68% increase from the prior year. Despite this growth, the company also reported an expanded loss of $28.5 million during the same period, compared to $4.2 million a year earlier, as detailed in regulatory filings. Foraker expressed strong confidence in the company's trajectory toward becoming profitable in the near future.
Jennifer Garner highlighted the personal motivation behind her involvement, stating that her own struggle to find suitable baby food options led her to co-found the company. The brand offers a diverse range of products, including blended produce pouches, oat bars, frozen meals, and snacks. These products are widely distributed through major retailers such as Whole Foods (owned by Amazon.com), Walmart, Target, Costco, and Kroger, reflecting the company's commitment to making nutritious food accessible and driving positive social change.
The successful public debut of Once Upon a Farm underscores the growing demand for health-conscious food products and highlights the potential for businesses that align with consumer values of nutrition and social impact. This venture demonstrates how entrepreneurial spirit, combined with a commitment to quality and accessibility, can not only achieve financial milestones but also contribute meaningfully to public well-being.