A New Chapter for LVMH Americas: Winokur Takes the Helm to Propel Growth and Innovation
A Seasoned Leader Ascends: Alexandra Winokur's New Role at LVMH Americas
Alexandra Winokur, previously serving as President of Christian Dior Couture Americas since 2023, is set to embark on a new leadership journey within LVMH. Her appointment as Deputy Chief Executive Officer of LVMH Moët Hennessy Louis Vuitton's North American division marks a pivotal moment for the luxury group. Commencing her new responsibilities on an upcoming Monday, Winokur will report directly to Michael Burke, the esteemed Chairman and CEO of LVMH Americas, signifying a direct line of communication and strategic alignment at the highest levels.
Transition and Succession: Anish Melwani Departs, Winokur Steps In
The transition sees Anish Melwani, who previously held the position, departing from the group to pursue fresh professional ventures. Melwani will remain with LVMH for a transitional period until April, ensuring a seamless handover to Winokur. This structured transition underscores LVMH's commitment to maintaining operational continuity and stability during leadership changes, facilitating a smooth integration for the incoming executive.
Unparalleled Expertise: Winokur's Rich Background in Luxury Retail
Winokur's distinguished career in the retail sector positions her as an ideal candidate for this influential role. With a robust background encompassing senior positions at prestigious brands such as Louis Vuitton, Tiffany & Co., and Marc Jacobs, she brings an extensive understanding of the luxury market landscape. Her comprehensive experience across various brands within the LVMH portfolio is expected to be instrumental in collaborating with Burke to accelerate growth within the U.S., a paramount market for French luxury goods.
Early Career Foundations: From Financial Analyst to Luxury Retail Innovator
Her professional journey began in 2000 as a financial analyst at Goldman, Sachs & Co., providing her with a solid analytical foundation. She then transitioned to the Guggenheim investment and advisory firm in 2003, where she played a crucial role in launching Tory Burch LLC for its founders. From 2005 to 2008, Winokur's leadership skills flourished as director of retail and web, and vice president of boutiques, at Tory Burch, honing her expertise in brand development and market expansion.
Strategic Vision: Fostering Community, Innovation, and Local Ambitions
LVMH has articulated its expectations for Winokur's tenure, highlighting her anticipated contributions to strengthening the network of local brand presidents. She is tasked with providing strategic guidance on critical areas such as enhancing client experience, driving retail innovation, and advancing digital transformation. These efforts are aimed at fostering and accelerating the group's local ambitions, ensuring LVMH remains at the forefront of the evolving luxury market in North America.
Navigating Market Dynamics: The Resilience of LVMH in the U.S.
Despite facing market challenges such as tariffs, distribution complexities, and fluctuating prices, French luxury brands operating in the U.S. market have demonstrated resilience. Notably, the U.S. was LVMH's best-performing region in 2025, with full-year sales remaining stable even as overall group revenues experienced a slight organic decline of 1 percent. By the end of last year, LVMH maintained a significant operational footprint in the U.S., with 1,232 stores and nearly 42,000 employees, underscoring the market's importance.
A Legacy of Growth: Melwani's Decade of Impact in North America
Anish Melwani's decade-long leadership as Chairman and CEO of LVMH Inc. is marked by substantial growth and increased attractiveness of LVMH's North American business. During his tenure, he effectively coordinated regional operations and spearheaded several global initiatives. The group acknowledges his impactful contributions, including the significant expansion of LVMH's retail and manufacturing presence, such as the inauguration of a Louis Vuitton leather goods workshop in Texas in 2019, attended by former U.S. President Donald Trump.
Leadership's Endorsement: Burke's Vision for LVMH Americas
Michael Burke expressed his enthusiasm for Winokur's appointment, emphasizing North America's critical strategic importance to LVMH and the enduring appeal of its luxury houses. He voiced confidence that Winokur will significantly contribute to further expanding LVMH's presence and upholding the group's unwavering standards of excellence across all operations. Burke also extended his profound gratitude to Anish Melwani for his passionate leadership and profound impact, recognizing his role in cultivating an exceptionally committed team and achieving widely acknowledged success in managing local business operations.