Novus Foods, a prominent American manufacturer of refrigerated food products, has officially announced Admir Basic as its new Chief Executive Officer. Basic assumes leadership of the Ohio-based company, which is owned by the private-equity firm CapVest Partners, following his tenure as president and CEO of Great Kitchens Food Company. His appointment became effective on July 1.
This leadership change comes as Novus Foods continues to build on its foundation, which was established last year through the integration of the yogurt producer Noosa and fresh dips and desserts maker Lakeview Farms. The merger, which saw approximately 240 Noosa employees transition to the new entity, allowed the Noosa brand to operate as an independent division within Novus Foods. Former CEO Tom Davis expressed confidence in the transition, highlighting the company's growth from a $200 million business to a $1 billion chilled snacking platform through strategic acquisitions, including the significant Noosa deal.
Timothy Colson, chairman of Novus Foods and a partner at CapVest Partners, lauded Basic's proven capabilities in scaling food businesses and strengthening customer relationships. Basic's previous experience includes nearly a decade at bakery company Aryzta, where he held various senior commercial and financial roles. Novus Foods offers a diverse range of chilled items, such as guacamole, premium dips, salsa, hummus, gelatin desserts, protein puddings, and yogurts, under brands like Noosa, Fresh Cravings, La Mexicana, and Salads of the Sea, positioning him to lead the company into its next phase of growth and innovation.
The appointment of Admir Basic as CEO is a strategic move designed to propel Novus Foods forward, building on its strong foundation in the chilled food sector. His leadership is expected to drive continued growth, foster innovation in product offerings, and strengthen market presence, ultimately benefiting consumers with high-quality, diverse chilled food options. This transition represents a commitment to sustained excellence and expansion within the competitive food industry.
