Vietnamese Thriller 'Bunny!!' Exceeds $1 Million in International Box Office Debut, Expands Global Release

The Vietnamese psychological thriller "Bunny!!" has made a significant impact on the international box office, surpassing $1 million in earnings during its inaugural week. This impressive performance positions it as one of the most successful Vietnamese films in North America and Europe. The movie, directed by the highly acclaimed Tran Thanh, is now poised for further global reach, with expanded releases planned for several Asian territories.

This triumph underscores the growing international appeal of Vietnamese cinema and the effectiveness of strategic global distribution. The film's compelling narrative, combined with the director's established reputation, has resonated with diverse audiences, setting a new benchmark for Vietnamese films in foreign markets.

"Bunny!!" Breaks International Box Office Records

The Vietnamese psychological thriller, originally titled "Tho Oi" but internationally known as "Bunny!!", has achieved an outstanding debut, accumulating over $1 million in its first week across North American and European cinemas. This makes it the second-strongest international opening for any Vietnamese film in these regions. The film premiered on March 26 across nine diverse territories, including major markets such as the U.S., Canada, the U.K., France, and several others in Europe. This initial success has also crowned "Bunny!!" as the highest-grossing Vietnamese film of 2026, both domestically and internationally, highlighting its immediate and widespread popularity. The achievement reflects a growing international appreciation for Vietnamese cinematic productions and the strategic distribution efforts that brought the film to a global audience.

Following its successful opening, 3388 Films, the distributor, has announced an expansion of "Bunny!!"'s release to additional key international markets. Starting May 22, the film will be available in Japan, Taiwan, Thailand, and Mongolia, with further European and Asian territories expected to follow suit. This strategic rollout aims to capitalize on the film's early momentum and broaden its viewership even further. Directed by Tran Thanh, recognized as Vietnam's most commercially successful filmmaker with five of the country's top ten highest-grossing films to his credit, "Bunny!!" delves into the complex world of a popular relationship advice host whose life unravels after a challenging encounter with a guest. The film features an ensemble cast, promising a captivating and thought-provoking cinematic experience for its expanding global audience.

Global Expansion and Critical Acclaim for Vietnamese Cinema

The success of "Bunny!!" is a testament to the increasing global footprint of Vietnamese cinema. Distributor 3388 Films' strategic decision to launch the psychological thriller simultaneously across multiple international markets proved highly effective, culminating in a record-setting $1 million debut. This achievement not only highlights the film's inherent quality but also the growing demand for diverse international content among global audiences. The film's narrative, focusing on a popular relationship advice host whose life is dramatically altered by a mysterious guest, offers a universal appeal that transcends cultural boundaries. This early success serves as a strong indicator of the potential for Vietnamese films to compete and thrive on the global stage, challenging traditional box office expectations.

Building on this strong foundation, the planned expansion into major Asian markets such as Japan, Taiwan, Thailand, and Mongolia, followed by additional European territories, signifies a confident and ambitious approach to international distribution. Thien A. Pham of 3388 Films emphasized their commitment to bringing "Bunny!!" to the widest possible audience, underscoring the distributor's filmmaker-focused and audience-first philosophy. This strategic expansion is expected to significantly boost the film's overall box office performance and further solidify its status as a landmark achievement for Vietnamese cinema. With Tran Thanh, a director known for his consistent commercial success, at the helm, and a compelling storyline, "Bunny!!" is not just a box office hit but also a critical step forward in showcasing Vietnamese storytelling to the world, paving the way for future international collaborations and successes.